COVID-19 will not last forever. International students will not put their futures on-hold indefinitely: they are seeking out education providers and destination nations who understand this and are innovating. You can’t control when borders re-open and international travel resumes. But you can and should be planning for recovery. Hope is not a strategy. You need to be thinking about getting your house in order, transforming your marketing, recruitment and student experience strategies, reimagining agent engagement, re-casting your international strategies, and optimising your organisation to ensure you have the skills and expertise you’ll need on the other side.